SOULCYCLE • RIde on

As a long time Soul Rider, I always wanted the company to create a promo that rewarded me for my future commitment. Then Slim Creative asked if I’d like to help them do just that. “YES! I’m living the BRAND!” So, we created a campaign called “Ride on” to launch their new membership program and remind riders WHY SoulCycle is something you always come back to. The campaign brought in 4X the sign ups than ever before and they’re still riding on.
Art director: Nicole Lucey

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