BMW ULTIMATE SERVICE • TV • CONTENT
Anyone who’s ever worked on automotive gets the dreaded “Dealer” brief. We turned that dread into comedy. Of course, we made the TV that was briefed. But then was asked about CONTENT… a word that usually means, go have a little fun. We made so many (10!), dealers could pick and choose whatever they wanted for their own social plans.
BMW GLOBAL • TV
This “content only made for digital” was so popular on YouTube, the client decided to run it during the closing ceremony of the Olympics. On TV. Dreams do really come true.
BMW CONNECTED DRIVE • CONTENT
BMW Connected Drive: Intuitive apps that allow drivers to stay connected to the outside world, while concentrating on the road. But how do you talk about technology without making the whole room YAWN? Make it human. And then make damn sure you cast someone funny.