NESPRESSO + SUSTAINABILITY
The K-Cup (coffee pod) debate has been a hot one…single use coffee is sustainable vs. they’re destroying our planet. Nespresso listened and did something about it. They didn’t just launch a new campaign line, “Doing is Everything” or talk about what they could do, they actually DID something. From making pods recyclable, installing new tech in recycling plants to help recycle them and making sure coffee farmers make a fair wage? THIS is how you DO.
Credits: Andre Massis, Ralph Vibar, Griffin Robillard
LAUNCH
Every bit of big news needs to make a big statement. This one did the trick.
POSTERS
SUSTAINED SUSTAINABILITY
The topic of recycling can get boring fast…still with me? So we kept the conversation going on social media, with bite-sized info, one little pod at a time. All content turned into fun IG Carousels and even animated into Stories.
