Instax Wide SMARTPHONE Printer
If anyone has ever seen an instax camera, they know that the prints are fun, but TINY. And instax’s other printer, the mini Link was the same size. What if some things in this world deserve to be seen in the WIDE? Our campaign was born: Live Life Wide. This 360 Global campaign told the world what they’ve been waiting to hear: the WIDE is here.
fILM
SOCIAL
REPLY WIDE
The Link WIDE was the most anticipated product launch in instax history; fans tweeted, posted, begged for a WIDE format. We decided to reply in an instax way. On Twitter, each instax local profile replied to fans excited about the launch with posts of their comments being printed by the Link WIDE itself.
STORIES
To add to the hype of the launch, Stories teased fans with glimpses and polls. And post launch, we showed off the film in a million cut downs. Bless our editors!
CAROUSEL
PRINT • OOH
CREDITS: Partner/ Andre Massis; CD/AD•Estefanio Holtz, CD/CW•Andre Bittar