BARNEYS x BMW HOLIDAY CAMPAIGN
Santa and his sleigh needed a new, modern look. Who better than a Barneys and BMW collab?
First, an oh-so-BMW rendering of what this sleigh would look like.
SANTA’s NEW LOOK
Now that BMW has designed a modern, sleek sleigh for Santa, he needed a new “Barneys” look to match.
SPREADING CHEER
To unveil Santa's new sleigh, OOH help spread the word about everything a remodeled sleigh could ever want under #BMWsleigh
Credits: AD/ John Hagerty